Finding cruelty-free alternatives to the products you already use can be overwhelming — or at least it used to be.

Simply enter any brand or product type into the search bar, such as “eyeliner” “toothpaste”, or “flea shampoo”. You will instantly receive a curated list of independently certified cruelty-free alternatives. Products available on Amazon include a direct purchase link. Products sold outside Amazon can be explored on our Manufacturers page, alongside relevant purchasing options.

Our database is designed to make ethical shopping completely seamless. Whether you are looking for everyday cosmetics, household cleaners, or pet products that you know weren't tested on other pets, ShopSoftly has you covered. With any large database, occasional broken or outdated links are inevitable — simply click the "Report" button next to any listing and we'll make it right as quickly as possible.