About Shopsoftly.com

Kind Choices, Made Simple

Shopsoftly is a curated directory of verified cruelty-free brands, built so that shopping with compassion takes one search instead of an hour of label reading.

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Our Story

Why We Built This Directory

Cruelty-free shopping should be easy, but it is not. Labels are unregulated, marketing terms sound official, and a brand that was certified last year may have quietly changed hands since. Most people simply do not have time to check.

Shopsoftly does the checking. Every brand in our directory is verified against the Leaping Bunny program or PETA's Beauty Without Bunnies database, stamped with the date we checked it, and labeled with its parent company so nothing is hidden. Find a brand, trust the badge, shop in one click.

Our Mission

Make Compassion Convenient

Every purchase is a vote. Our mission is to make the kind vote the easy one: a single trustworthy place where anyone can find verified cruelty-free brands in every everyday category, from mascara to laundry detergent to pet shampoo, and buy them without a second thought.

What We Stand For

Our Values

Certified, Not Claimed

A bunny logo on a box means nothing by itself. We list a brand only when its status is verified with Leaping Bunny, PETA, or a documented policy we can check.

Nothing Hidden

Certified brands can have parent companies that still test. We print the ownership on every listing and let you decide where to draw your line.

Always Current

Statuses change, so listings carry the date we last checked them, and anyone can report a brand that needs a fresh look.

Ready to shop kind?

Browse hundreds of verified cruelty-free brands, or suggest one we are missing. Listing is free and always will be.

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