We believe transparency applies to how we make money too. Here is exactly how it works.
Shopsoftly.com participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. When you click a "Shop on Amazon" button in our directory and buy something, Amazon pays us a small commission.
Affiliate earnings keep this directory online, but they never decide who gets listed. A brand appears in the directory only when we can verify its cruelty-free status against the Leaping Bunny program or PETA's Beauty Without Bunnies database. Brands cannot pay to be listed, and we earn nothing extra for recommending one certified brand over another.
Cruelty-free status can change when brands are acquired or enter new markets. Every listing shows the certification we verified and the month we checked it. We prioritize brands currently certified by Leaping Bunny, then the Beauty Without Bunnies program, and we also recognize Choose Cruelty-Free (CCF), The Vegan Society, Vegan Action, and other credible certifying bodies where we can verify them. Parent-company information is shown for transparency; a certified brand may be owned by a company that is not cruelty-free.
Always check the certifier's own database for the latest status, and report a listing if something looks out of date.