The Curated Directory of Over 500 Cruelty-Free Brands

Enter any brand or product type into the search bar, such as “eyeliner” “toothpaste”, or “flea shampoo”. You will instantly receive a curated list of cruelty-free alternatives.

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Independently Certified

Every brand is independently certified as cruelty-free.

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Parent Company Transparency

We show you if a brand is owned by a parent company that still tests.

Cruelty-Free Brand Directory

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Leaping Bunny Certified by the Leaping Bunny program Beauty Without Bunnies Certified by the Beauty Without Bunnies program Logical Harmony Logical Harmony approved Choose Cruelty Free CCF accredited Vegan Certified Certified vegan, no animal testing Independent Vet Independently verified policy
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Every brand below is verified cruelty-free, and each Shop on Amazon button opens that brand’s results.

# Brand Category Certifications Shop & Links